what is digital marketing ?
what is digital marketing ? Digital marketing is a set of strategies, techniques, and tactics used to promote products, services, or brands using digital channels such as the internet, social media, search engines, email, and mobile apps. The goal of digital marketing is to reach and engage with potential customers, generate leads, and drive sales and revenue. Digital marketing offers several advantages over traditional marketing methods. It allows businesses to target their audience more precisely, track and measure the effectiveness of their campaigns, and adapt quickly to changes in market conditions. Digital marketing is also typically more cost-effective than traditional advertising methods, such as TV or print ads. Some of the key components of digital marketing include: Search Engine Optimization (SEO) - optimizing a website to rank higher in search engine results pages. Pay-per-click (PPC) advertising - ...